Marketing and Sales Course
A small marketing budget doesn’t mean you can’t meet goals and business objectives, but it does require more creative marketing tactics. This course will show how to get maximum exposure at minimum cost, with effective, low-cost, and non-cost strategies to improve sales, develop a company’s image, and build the bottom line.
Topics covered include: a working definition of marketing; how to recognize trends; strategies for success; the value of trade shows; how to develop a marketing plan; and more.
These training course materials are fully customizable, print-on-demand, and available for a one-time purchase, with no hidden fees or renewals. Each package comes complete with an instructor guide, student manual, PowerPoint slides, quick reference guide, and much more.
How to Use This Guide
Session One: Course Overview
Session Two: Pre-Assignment Review
Session Three: Defining Marketing
Session Four: Recognizing Trends
Session Five: Doing Market Research
Session Six: Strategies for Success
Top Ten Strategies for Success
Identifying Opportunities (Part One)
Identifying Opportunities (Part Two)
Session Seven: Mission Statements
Session Eight: Brochures
Session Nine: Trade Shows
Why Attend a Trade Show?
Preparing for a Trade Show
Session Ten: Developing a Marketing Plan
The P’s of Marketing
A Simple Marketing Plan for Small Budgets
Session Eleven: Increasing Business
Session Twelve: Saying No to New Business
Session Thirteen: Advertising Myths
Session Fourteen: Networking Tips
Recommended Reading List
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Our Learner/Instructor Guides are the core of each training course. They lay out the training in simple, easy-to-follow instructions. You can also customize the Learner/Instructor Guides in order to personalize your training.
Each Instructor Guide – for each course – is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be learning/teaching.
Whether or not you choose to introduce exercises into your learning/training is up to you as the learner/facilitator. In case you want to do this we offer you an Exercise Workbook (also customizable) that is specific to the course you are offering.
Each course title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners’ understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the learner/trainer, do not have to prepare activity working files.
The course is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.
Quick Reference Guides are a favourite tool for learners/trainers to provide to their learners. Each Quest Reference Guide summarizes the most important elements in each course title down to two pages.