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A small marketing budget doesn’t mean you can’t meet goals and business objectives, but it does require more creative marketing tactics. This course will show how to get maximum exposure at minimum cost, with effective, low-cost, and non-cost strategies to improve sales, develop a company’s image, and build the bottom line.

Topics covered include: a working definition of marketing; how to recognize trends; strategies for success; the value of trade shows; how to develop a marketing plan; and more.

These training course materials are fully customizable, print-on-demand, and available for a one-time purchase, with no hidden fees or renewals. Each package comes complete with an instructor guide, student manual, PowerPoint slides, quick reference guide, and much more.

Course outline-

How to Use This Guide

Session One: Course Overview

Session Two: Pre-Assignment Review

Session Three: Defining Marketing

Session Four: Recognizing Trends

Session Five: Doing Market Research

Session Six: Strategies for Success

Top Ten Strategies for Success

Identifying Opportunities (Part One)

Identifying Opportunities (Part Two)

Session Seven: Mission Statements

Session Eight: Brochures

Session Nine: Trade Shows

Why Attend a Trade Show?

Preparing for a Trade Show

Session Ten: Developing a Marketing Plan

The P’s of Marketing

SWOT Analysis

A Simple Marketing Plan for Small Budgets

Session Eleven: Increasing Business

Session Twelve: Saying No to New Business

Session Thirteen: Advertising Myths

Session Fourteen: Networking Tips

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

Learner/Instructor Guide

Our Learner/Instructor Guides are the core of each training course. They lay out the training in simple, easy-to-follow instructions. You can also customize the Learner/Instructor Guides in order to personalize your training.

Student Manual

Each Instructor Guide – for each course – is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be learning/teaching.

Exercise Workbook

Whether or not you choose to introduce exercises into your learning/training is up to you as the learner/facilitator. In case you want to do this we offer you an Exercise Workbook (also customizable) that is specific to the course you are offering.

Sample Files

Each course title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners’ understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the learner/trainer, do not have to prepare activity working files.

Powerpoint Deck

The course is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.

 

Quick Reference Guide

Quick Reference Guides are a favourite tool for learners/trainers to provide to their learners. Each Quest Reference Guide summarizes the most important elements in each course title down to two pages.