Telemarketing – Using the Telephone as a Sales Tool Course
This one-day workshop will show you how the telephone can supplement, enhance, and sometimes replace other means of marketing and selling, and how this personal approach can dramatically increase your sales success. We will also talk about how to hone your communication skills, your ability to persuade, and techniques to personalize each sales call.
The Telemarketing: Using the Telephone as a Sales Tool training workshop instructs learners/participants on how to make dramatic improvements to their results, by sharpening their communication skills, developing trust and respect with customers and colleagues, warming up their sales approach, making positive impressions, learning negotiation strategies to improve sales results, and the use of scripting.
Your training course materials include a detailed learner/instructor guide, student workbook, quick reference guide, pre-assignment, assessments, and pre-formatted slides. All of them are easily customizable for trainers who want to tailor the courseware to their brand or a particular group.
How to Use This Guide
Session One: Course Overview
Session Two: Pre-Assignment Review
Session Three: Verbal Communication
Being Yourself and Sounding Your Best
A Service Image
Session Four: To Serve and Delight
What You Say and What it Means
Planning the Ideal Answer
Session Five: Exceptional Things about Telephone Sales
Session Six: Building Trust
Session Seven: It’s More Than Just a Phase
Phases of Negotiation
Types of Negotiation
Session Eight: Communication Essentials
Active Listening Skills
Ten Ingredients for Good Communication
Asking Good Questions
Session Nine: Developing Your Script
The Basic Script
Making the Script Yours
Session Ten: Pre-Call Planning
Session Eleven: Phone Tag and Call Backs
Session Twelve: Following Up
Session Thirteen: Closing the Sale
Recommended Reading List
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Our Learner/Instructor Guides are the core of each training course. They lay out the training in simple, easy-to-follow instructions. You can also customize the Learner/Instructor Guides in order to personalize your training.
Each Instructor Guide – for each course – is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be learning/teaching.
Whether or not you choose to introduce exercises into your learning/training is up to you as the learner/facilitator. In case you want to do this we offer you an Exercise Workbook (also customizable) that is specific to the course you are offering.
Each course title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners’ understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the learner/trainer, do not have to prepare activity working files.
The course is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.
Quick Reference Guides are a favourite tool for learners/trainers to provide to their learners. Each Quest Reference Guide summarizes the most important elements in each course title down to two pages.